Team GB
Love stories
How can you show the unique bonds in the sporting world?
As part of Team GB’s ongoing ‘This is what makes us’ campaign, we created a heartwarming content series celebrating all forms of love and their significance in our lives, recognising that our relationships are one of the things that make us great.
The films feature some of the most celebrated British athletes, including Kate and Helen Richardson-Walsh, Alistair and Jonny Brownlee, and Jack Laugher and Lois Toulson. The athletes discuss what love means to them and how it has played a significant role in their lives.
The campaign was a grand success – the launch film gained over 200,000 organic views, the content received over 2 million organic impressions across Team GB channels along with hero PR coverage with the likes of The Daily Telegraph, Mail Online, Shortlist and Sky Sports as well as a spot on Piccadilly Circus’ iconic screens – reaching out to a massive audience and spreading the message of love and positivity.