GN Hearing
Sivu / World Hearing Day
How can we showcase the transformative power of tech?
430 million people live with hearing loss, yet only one in five who could benefit from hearing aids use them. The stigma associated with hearing aids is a key barrier that prevents people from asking for help. GN Hearing needed a campaign that demonstrated the benefits their ReSound hearing technology can have, beyond technical language and product features.
To make an impact on World Hearing Day, we created a film that told the story of James Page – AKA Sivu – who, not long after releasing his second album and being NME’s band of the week, virtually lost his hearing and was unable to make new music for over four years.
The film told Sivu’s story of hope, seeing him return to the recording studio and resume his career thanks to the brand, whilst also incorporating key brand messages and the impact of the natural sound quality provided by the ReSound hearing aids.
The film premiered at a virtual concert attended by 1,500 people, including employees, health care professionals, ReSound users, media and influencers, from over 30 countries.
