Honda

How can you show the brilliance of craft?

In the Summer of 2023, Honda embarked on a collaboration with young artists and established bike builders to create seven custom mini bikes for the ‘Waves and Wheels’ Festival in Biarritz.   

An element of the campaign was a series of film posts that showcased each unique bike in a unique way. The films carefully captured the essence of the bike and the craft detail of the artists.

The resulting content was then shared on European Honda accounts, as well as on the artist channels. Each post generated significant engagement and interest among audiences, with many expressing their admiration for the creativity and innovation on display. 

One of the key factors that contributed to the success of this campaign was the use of AI. By leveraging the power of AI and embracing innovative visual trends, the team created impactful content that really resonated with audiences.