Amazon
Journey of a package
How can you bring logistics into the limelight?
The work of employees in fulfilment centres is often ‘invisible’. Packages are picked, packed and shipped to consumers as if by magic. To shine a light on the great teamwork from Amazon’s fulfilment centre employees, and as a thank you to staff and their families, we wrote and illustrated a heart-warming children’s tale.
With a foreword by Emma Bunton, ‘Uncle Jay’s Dream Team’ features Avery, Mum and Uncle Jay as they follow the journey of an Amazon package and learn how the teamwork that happens in delivering parcels is similar to how a football team works together on a field.
The story was recorded as an audiobook, also read by Emma, and accompanied by a printed version. For our launch film we shot Emma at a fulfilment centre as she witnessed for herself the teamwork that happens every single day.
