Vision Direct

How can you catch​ the eye of contact​ lens wearers?

Vision Direct came to us seeking a campaign what would earn the attention of contact lens wearing consumers in their European markets. The power of vision in sport performance is often overlooked, so we created the World’s Most Visible Football Kit to prove its importance. ​

In collaboration with Burson’s behavioural scientist team and Sports Vision Trainer, Sheryll Calder, we designed a kit that’s unmissable on and off the pitch and full of details that tap into ancestral brain mechanisms and improve player visibility. ​

Part II of the campaign launches in early 2024, where the effectiveness and impact will be tested with a grassroots women’s team.