Novo Nordisk

How do you spark conversation round an often overlooked medical condition?

Novo Nordisk, known as a leader in the treatment of growth disorders needed help driving audiences to their growth calculator, a tool set up to raise awareness of easily missed conditions.

We developed a simple creative execution which clearly and quickly communicated how keeping track of a child’s growth over time helps a parent to understand the story of their child’s health.

Playing on the idiom ”the elephant in the room" we placed a cartoon elephant, stunted in its growth, alongside images of children who have outgrown it and paired visuals with simple questions that prompted parents to click through and find out more.