GBT
Shape the change
How can you make a real change?
Global Blood Therapeutics (GBT) is dedicated to providing treatment for Sickle Cell Disease (SCD). They needed a campaign that provided information and advice to those living with the condition, whilst also raising wider awareness of the challenges faced.
Our name and visual identity referenced the change SCD causes to blood cells and how those living with it can stand up and make a change. We created all touch points, from launch materials, social content and website.
For the launch photographer Arteh Odjidja, a vocal voice in the SCD community, created striking portraits of people living with the condition, enabling us to tell their moving stories throughout the campaign.
