Sunny
Refreshingly simple
How can you add sass to hair removal?
Sunny’s purpose is to keep shaving refreshingly simple. That means no-nonsense hair removal that leaves you to get on with things that really matter (because when we’re honest – who cares about body hair?).
Launched in the US as ‘Joy’ we took the existing brand and made it relevant for a UK market. We crafted a distinct, sassy tone of voice and implemented a simple, bright visual identity across a suite of assets ranging from YouTube bumpers and social films through to illustrations, brand guidelines and even a 90s-inspired magazine.
