Ford

How can you earn attention in a low-interest category?

Ford needed media attention for the launch of their new Tourneo. Our solution was to demonstrate how the car perfectly suited people with ‘blended lifestyles’ – where the Tourneo supported them both at work and at play.  

We found people whose lives had this duality and photographed them surrounded by all their possessions in a beautifully curated style. 

We created a full suite of assets; stills, animations and ‘behind-the-scenes’ content for social media as well as a testimonial film using multiple camera and editing techniques to tell a really compelling story. 

The results far exceeded expectations for a traditionally low-interest vehicle category.