Honda

How can influencers help you find your space?

Standing out in the EV market is vital for manufacturers, so Honda asked us to create a distinctive position for its EV range.

We focussed on space as a priority issue for car buyers, presenting this in fun, personal way rather than focusing on functional specs, combining it with Honda’s ‘Power of Dreams’ positioning.

We worked with influencers to push the space within their vehicle to the limit – From pizza kitchens, to family games rooms and a tarot reading den, they transformed the inside of their cars to show how the space could better enable their passions and fulfil their everyday dreams.

From this we made bespoke Facebook and Instagram assets for 16 Honda European markets, tailored to ensure relevance to the each market’s commercial priorities and the nuances of electrified vehicle ownership across Europe.

The campaign reached a combined audience of 3.3 million and achieved 4.2 million organic impressions. This translated to over 5,000 ‘high value behaviours’ (such as downloading a brochure and booking a test drive).