Qualcomm
Snapdragon
How can you promote technology using art?
As part of Qualcomm’s desire to promote their chip technology to consumers they briefed us to create content around the Samsung Galaxy S8 Ultra Tablet, which runs on their Snapdragon processor.
As the S8 is aimed at creators, our concept was to challenge three high-profile illustrators to work under timed conditions to demonstrate Snapdragon’s performance.
We filmed interviews with the illustrators in an inspiring workspace location, cut with footage of them using the tablet. We created a film for each illustrator and integrated their artwork within the footage to create a unique look.
The films were shown in Samsung stores and on social media as well as the illustrators’ own channels, where they shared their thoughts on the challenge and the product.
