Honda

How can you demystify technical jargon?

As the transition to hybrid and EVs accelerates, many consumers are at risk of being alienated from a conversation they simply don’t understand.

We worked to tackle this roadblock with the development of the Honda e:Technology Translator. To communicate the most confusing hybrid and EV terms more simply we enlisted the help of Honda drivers across 13 European markets. We then made their explanations, in their own words and experiences, accessible on a dedicated microsite which used an intuitive search function.

We launched the site in 17 European markets, using micro- and macro-influencers to promote it, creating fitting content that demonstrated clearly how it could be applied to everyday life to give confidence when considering EVs.