Foresight
Identity system
How do you create an identity system that helps move a business from print to digital?
As one of the leading sustainability focused private equity businesses, Foresight invests in some of the world’s most innovative companies.
Yet despite this their brand identity system was still geared towards legacy print applications; they need a new digital-first solution that matched their digital-first comms approach.
We created a contemporary, cohesive design language that matched brand ambitions, stood out from competitors and offered a better visual representation across all key marketing touch points. Whilst the logo wasn’t up for change we updated colour, type and image style and created flexible, dynamic graphic device representing the impact of sustainable investments.
