Envision

How we generate, store, and consume energy sustainably is one of the biggest challenges of the modern era. Lei Zhang founded Envision – the eighth biggest renewable energy company in the world – with a bold vision to tackle this problem. Our job was to get businesses and citizens around the world behind this vision. 

Envision was a giant of a business with a host of disparate subsidiaries. Their story was hard to decipher, let alone tell.  

So, we helped them define it. We honed a crystal-clear vision, united their offer under a robust brand architecture, and created an identity and supporting campaigns fitting of their future-defining ambitions. Along the way, we named a software platform, created a global summit, and debuted a concept car designed by an automotive legend.