Huawei
Boosting Huawei brand awareness
How do you say Huawei?
As a rapidly emerging global brand Huawei faced the challenge of being able to appeal to a global consumer base to grow trust and favourability.
We looked to build this brand awareness through a series of brand films that gave a global perspective and showcased Huawei's presence in some of the most influential cultural hotspots in the West, including L.A, London, Milan, and the Bay Area.
By blending brand film techniques with a short-form documentary style, we crafted a series of films that conveyed Huawei's core values and key messages, revealing the secret behind their rapid growth.
Designed with a social-first strategy, these films were optimized with specific formats and edit lengths to maximize audience engagement.
The content exceeded expectations and played a crucial role in establishing Huawei as a leader in the Western tech landscape.
