GSK
Brand film series
How do you build awareness, trust and ambition amongst new healthcare audience?
Brand awareness and trust can be grown through consistency of narrative approach. GSK tasked us with creating a series of hero film content for their key focus areas of Prevention, Respiratory, Vaccines and HIV that built on business objectives and elevated brand awareness amongst key audiences of the US informed public and medical professionals.
Using a patient first approach we created a series of films that carried key messaging that built on the brand principles of using science technology and talent to get ahead of disease together.
We created a distinct style blending dynamic text alongside science content and authentic patient centric content to create a fully adaptable suite of content.
Content was specifically designed with a social first strategy in mind with specific formats and edit lengths to maximise audience engagement.
Content was further adapted for digital OOH to create a fully integrated creative campaign for roll out in 2024.
