HSBC
Impact stories
How can you show grass-roots impact?
As part of our ongoing work with HSBC, we highlight their social impact through grass roots sport and sponsorship.
One such initiative is the HSBC UK Breeze programme with British Cycling. Breeze offers fun, free, inclusive led bike rides for women of all abilities across the UK.
For the 10th anniversary of the programme, we showcased 85 year old Breeze Champion Judy Robinson who, over the course of ten years, has inspired hundreds of women to take up cycling. The film offers a glimpse into the impact that HSBC UK Breeze programme has had on her life and how she has dedicated her time to helping women gain greater confidence, skills, and feel better about themselves.
