Sanofi

How do you build an identity that cuts through in a crowded market?

Meningitis is a devastating disease that can have life-long effects, but it is completely avoidable through routine vaccination. People are often not vaccinated because it usually requires a second booster vaccination in your teen years, which gets forgotten or shrugged off.

Sanofi needed to produce a multi-market campaign that raised awareness and re-established a connection with this disengaged audience fatigued by the usual meningitis messaging.

Utilising audience trends and market insights we created an identity that connected with both parents and teenagers. The identity could be easily adapted globally through a modular system, ensuring international application and engagement across all consumer touch points.

Sanofi In Your Hands was rolled out across five European markets including UK, Germany, France, Spain and Italy.