Spotify
2023 Wrapped
How do you create internal hype around Spotify’s Wrapped campaign?
As part of Spotify’s highly anticipated 2023 Wrapped campaign, we helped excite and inform employees, or Bandmates in Spotify-speak, around the world by creating a highly engaging digital hub that housed campaign insights and updates, daily quizzes and more.
With a tight turnaround, we planned, designed and developed this one-stop campaign site by collaborating closely with internal Spotify marketing teams in both the UK & US, in order to deliver in time for the ‘Bandmate Wrapped’ launch.
As well as a digital hub, we amplified internal comms via social stories, looping digital screens in office sites and swag bag merch to boot.
