Honda

How can you stand out by dishing the dirt?

A campaign that pushed the launch of Honda’s new full hybrid, the HR-V. Our creative approach was to set about making a virtual showroom with a difference, the idea was to share real stories and experiences that the HR-V could enable, positioning it as the perfect partner for Everyday Adventures.

Through a series of carefully curated stories, we captured the car in action with the help of influencers, experiencing their own adventures across the globe. We then re-created the ‘impressions’ these adventures left on the car using scenic artists on set here in the UK.

This resulted in a 720 degree web experience, whereby users can explore both exterior and interior views, along with a highly unique ‘ultra zoom’ mode that was captured on a giga-pixel camera.