Huawei

How can you appeal to the fashion-conscious?

Burson’s challenge was to position the Huawei P20 range as the best new smartphone for photography and appeal to a fashion-conscious audience through a set target group of tier 1 lifestyle media.

We negotiated and secured a partnership with world renowned supermodel and photographer Helena Christensen. We then created a film series featuring Helena as she photographed three women who use photography as part of their profession – a ballet dancer, jewellery designer, and pilot.

The campaign landed in over 70 markets, with over 120 pieces of coverage including Marie Claire, OK! International, Mail Online, The Guardian, Vogue and even the front page of the Telegraph.