adidas
Ultraboost launch
How can you start a running revolution?
adidas was launching what was to become one of the most iconic sneaker releases of the last 20 years. They asked us to design, create and produce a game-changing event in New York to tell the story of the greatest running shoe ever made.
The goal was simple – launch adidas’ new Ultraboost running shoe by surprising an invited audience, and set social media alight with the earned coverage and stories that would come from the experience.
We sourced the perfect venue. From the outside, 23 Wall Street looked like any other building in the financial district. With a vast, stripped-back interior, it was the perfect hidden-lair to host our adidas’ ‘Running Revolution’.
