adidas
Predator 30 Years
How do you celebrate an iconic milestone?
The adidas Predator football boot has redefined sports footwear and been worn by many of the most celebrated footballers in history.
To celebrate this anniversary and the launch of the new 2024 boot, adidas needed an imaginative means to celebrate the past whilst looking ahead to the future. adidas asked us to create the ‘WOW’ moments for a three-day ‘World of Predator’ media event at their headquarters in Germany.
Using a number of iconic players we took key goals, historical boot information and even a reimagined legends line up to create an immersive media event complete with holographic projection.
Spread over two days, the world’s football media arrived at adidas HQ to see an array of digital content, presentations and an opportunity to meet the new face of Predator, Jude Bellingham.
