How do you create a subterranean world full of hidden wonder?

Game franchise Activision Blizzard wanted to take a select group of media and influencers into the World of World of Warcraft environment for the launch of their game edition, The War Within. So we set about designing and creating a subterranean space within London’s Historic Royal Horticultural Halls.

Built in less than 48 hours we created a series of themed spaces that represented key aspects of the game to act as a magical backdrop to presentations from designers and game characters, interview spaces and hospitality and of course gaming environments.

The two day event drew impressive media coverage and media mentions driving awareness pre-launch.